Strategy

Writing and Viral Video Case Study

Organic Viral Video

This post is an example of blending art + commerce and commemorates my first viral video (over 4 million views in a few days). No ads, just a great product, reverse engineering a story through simple questions and strategy to build long term community through sharing values. Its designed to make you feel like you're there, and create a personal connection to clothing. Before I worked in fashion, I was never a fashion guy and still don't think I am - but what I have always had is a personal connection to the clothing I wear and appreciation for the meaning behind our decisions.

Its great when creative like this can promote, educate, inspire, and abuse the algorithm. It ups the chance of driving traffic to an ecommerce page where people can shop, learn more about the brand, etc.