Comedic Writing Case Study

Its Ok to Laugh

Its rewarding to share our sense of humors with others. Below are examples of a brand being themselves and promoting an upcoming sale. My writing and direction served as a framework for everyone involved to adlib and make it even funnier. The Creative Director of the brand wanted chaos to playfully highlight our day to day. The ads are a series that take place years apart, and allow the community to engage as if it was a real show.

The takeaway - its ok to have fun from time to time. Everything doesn't need to be a dramatic presentation. Consumers know brands want their money so its a fair exchange to give them some thing of value through advertising other than the product itself - like entertainment.

I loved making these and seeing how the brand's community enjoyed the dramatics. You can view the engagement from their audience at the links below.